When you’re a business owner, the customer is king, which goes double if you’re an entrepreneur. Your business will thrive or struggle depending on how well you can deliver what the customer wants, and luckily finding this out is as easy as asking. But what’s the best way to gather feedback? By starting with the people who love your product, utilizing social media, and asking intelligent questions. Let’s break it down even further.

Start with your biggest fans

It might be tempting to cast a wide net and get as much feedback as possible, but doing so is counterproductive. Instead, you should focus on your biggest fans, the ones who love and believe in your business. Ask them what you can do to be even better. Your fans aren’t just eager to talk to you about your business, but they have many valuable opinions on what you can do to grow. If you can start with just the five people who love what you can do, you can better reach the five thousand who merely like it. That’s how you grow your business.

Utilize social media

Social media is a powerful tool for promoting your business, and it can also be used to engage with customers and gather feedback. You can start by reading their comments on your posts and online reviews of your store or post a short survey to get a more directed response. You can also post an Instagram story and encourage customers to respond. To drive up even more engagement, you can host a contest that requires customers to fill out a survey to enter.

Ask smart questions

Smart questions get smart answers, so really put some thought into what you’re asking, how you ask it, and most importantly, what you want to find out. For example, instead of asking simple yes-or-no questions such as “Do you like our product?” ask more in-depth questions like “What do you like or don’t like about our product?” You will get much more valuable feedback this way, feedback which you can better utilize to improve your product and business.